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Major updates to Apple Podcasts make discovering and enjoying podcasts better than ever before
 
 
Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favourite creators alongside millions of free shows on Apple Podcasts.
 
Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.
 
"Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We're excited to introduce this powerful new platform to creators around the world, and we can't wait to hear what they make with it."
 
Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favourite creators, as well as paid channels and channels that provide additional benefits for subscribers.
 
With iOS 14.5, listeners can access a redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features beautiful new pages for every show and episode to make it easier to follow, listen, and share.
 
The new Apple Podcasts for Creators website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices. Starting today, all creators can access an updated Apple Podcasts Connect dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organise shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualisation tools. From Apple Podcasts Connect, creators can enrol in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.
 
Creators Share Their Enthusiasm for the Next Chapter of Podcasting with Apple Podcasts Subscriptions
Podcasts have made it possible for creators to share their voices with listeners around the world. Apple Podcasts Subscriptions takes this unique relationship to the next level by offering creators a way to tighten the bond with their most engaged listeners:
 
Imriel Morgan, founder and CEO of Content is Queen: "We are always looking for ways to engage our community more directly, with inspiration and connection through our shows. The opportunity to invite our listeners on Apple Podcasts to become supporters in a simple, accessible way is transformative for our mission and our business."
 
Donald Albright, president and co-founder of Tenderfoot TV: "With TenderfootPlus+, we're able to provide our listening community with even more of what they want — exclusive, early-access, and ad-free listening for our tentpole titles and new shows. Launching this subscription on Apple Podcasts, where the large majority of our listeners engages with us each week, makes it easy for the Tenderfoot audience to seamlessly upgrade to the best experience."
 
Alex Mather, founder and CEO of The Athletic: "Our team loves bringing deeply immersive storytelling to maniacal sports fans around the world, and our listeners tune in to over a million hours of sports news, analysis, and storytelling each week. We know true sports fans are always looking for stories about their clubs and teams told through a new lens, and with Apple Podcasts Subscriptions, we can deliver even more great stories in an all-new way, ad free, directly through Apple Podcasts."
 
Podcasts have also become an important way to understand what's 
happening in the world. Listeners turn to podcasts to make sense of major moments in news and culture. With Apple Podcasts Subscriptions, listeners gain a simple and intuitive way to support quality programming from newspapers, magazines, digital publishers, local radio stations, and more, directly from Apple Podcasts:
John F. Lansing, president and CEO of NPR: "Apple has been a valued partner to our podcasting work since it all started back in 2005, and we support their plan to enable a new revenue source for content creators on their platform. Apple Podcasts Subscriptions will provide another opportunity for listeners to support their favourite podcasters at NPR and our Member stations in our mission to create a more informed public."
 
Chris Argentieri, president and chief operating officer of the Los Angeles Times: "Subscriptions have always been an important source of support for our business, and podcasting has established itself as a powerful medium for large audiences to engage with our brand of journalism and storytelling. The ability to marry the two with Apple Podcasts Subscriptions will allow us to expand our audio offerings to cover new formats, stories, communities, and more."
 
Stefan Ottlitz, co-CEO and head of Product for Der Spiegel, one of the top news publishers in Germany: "Audio is a uniquely powerful medium that provides Der Spiegel an opportunity to deeply engage audiences so they can form a meaningful relationship with our brand. We're pleased to see this significant investment in podcasting from Apple, which will open doors to new, long-term revenue opportunities that will further empower us to pursue even more ambitious independent audio journalism."
 
With Apple Podcasts Subscriptions, the freedom to develop and enjoy entirely new audio storytelling experiences will redefine podcasting in ways that are surprising and gratifying for creators and listeners alike:
Dennis Kooker, president of Global Digital Business and US Sales at Sony Music Entertainment: "Apple is putting creators first with their approach to the subscription model. Offering subscriptions provides new flexibility and options for consumers, and is an important addition to helping creators better monetise their works. All of this will lead to more investment and even better shows for podcast fans."
 
Steve Ackerman, chief content officer and vice chairman of Somethin' Else: "The power of podcasting is in the communities it creates and so we're incredibly excited about the potential for subscriptions on the scale that's possible with Apple Podcasts. We believe that subscriptions have a powerful part to play as more and more listeners discover and enjoy podcasts, and this will be another huge step forward for the audio industry and its role within the entertainment landscape."
 
Malcolm Gladwell and Jacob Weisberg, co-founders of Pushkin Industries: "Podcasting totally changed my approach to storytelling, and Apple Podcasts Subscriptions is a mind shift," said Gladwell, who also hosts Revisionist History. "Our producers and I have so many ideas that don't fit into existing models but will now have an outlet. This is a big step forward in the evolution of the audio content business, and we are excited about it." Added Weisberg, "Podcasting exists, and thrives, today because of Apple. Apple Podcasts Subscriptions will help us connect more deeply with our listeners and build a healthy business. We strongly believe that paid subscriptions are what independent creators like us need to succeed and thrive over the long term, and we're thrilled that Apple is taking the lead."
 
Pricing and Availability
  • Apple Podcasts Subscriptions will be available to listeners in over 170 countries and regions in May. Specific software requirements for Apple Podcasts Subscriptions and channels will be shared ahead of availability.
  • Pricing for each subscription is set by creators and billed monthly by default. Creators can additionally offer annual billing, which subscribers can manage from their Apple ID account settings, now accessible from Listen Now. Listeners will also be able to access free trials and sample episodes offered by creators.
  • Through Family Sharing, up to six family members can share a subscription.
  • Listeners will be able to access the enhanced Search tab with Top Charts and categories, new show and episode pages with the Smart Play button, and Saved Episodes on iOS 14.5, iPadOS 14.5, and macOS 11.3. Saved Episodes are also available on watchOS 7.4 and tvOS 14.5. These software updates will be available next week.
  • The Apple Podcasters Program, which includes all of the tools needed to offer premium subscriptions on Apple Podcasts, is available to creators in over 170 countries and regions for £17.99 per year. Creators can enrol in the Apple Podcasters Program today through Apple Podcasts Connect.
  • Apple Podcasts features more than 2 million free shows and is available for free on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, iTunes on Windows, and other smart speakers and car systems.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

25 Apr 2024 | Press release

IMS Business Report 2024

Dance Music industry now firmly in its post-pandemic growth phase with 17% revenue growth in 2023 and a total industry valuation reaching $11.8 billion.Independent labels increased their market share for the fourth consecutive quarter, reaching 31%.The annual study of the electronic...more

25 Apr 2024 | Press release

Pulse Music Group and hit songwriter/producer/artist Jon Bellion form publishing venture

  First signing between Beautiful Mind & PULSE Music Group is Elijah Noll PULSE Music Group Co-CEO’s Scott Cutler and Josh Abraham along with President/Head of Creative, Ashley Calhoun announced today that they have formed a music publishing creative joint venture...more

25 Apr 2024 | Press release

Record Store Day, The Music Business Association and Luminate announce new partnership regarding physical music sales data across independent retail sector in the US

Luminate Now Receiving Independent Sales Data from StreetPulse Billboard Rebranding “Tastemaker Albums” Chart To Better Recognize Impact of Independent Store Sales Today, Coalition of Independent Music Stores (CIMS), Alliance of Independent Media Stores (AIMS), and Department of Record Stores (DORS), who work together as Record Store Day, The Music Business Association,...more

25 Apr 2024 | Press release

Absolue inks deal with Capitol Records Italy for Jack Savoretti album

  Absolute Label Services will handle release of Savoretti’s first ever Italian language LP in UK & Ireland. Absolute Label Services has agreed a deal with Universal/Capitol Records Italy for the release of Jack Savoretti’s first ever Italian language album. The deal covers...more

25 Apr 2024 | Press release

Beyond the Bassline: 500 Years of Black British Music opens at the British Library

Beyond the Bassline: 500 Years of Black British Music opens at the British Library     First exhibition to document the 500-year musical journey of African and Caribbean people in Britain opens at the British Library and in local libraries across the UK  Soul...more

25 Apr 2024 | Press release

YolanDa Brown OBE DL becomes University of Kent’s new chancellor

  The University of Kent is delighted to announce that double-MOBO winning musician and broadcaster YolanDa Brown OBE DL has been appointed to the role of Chancellor, succeeding Gavin Esler who has retired from the position after almost 10 years in the role. Having...more

25 Apr 2024 | Press release

Festivals unite to extend fundraising prize draw closing date

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25 Apr 2024 | Press release

Concord Music Publishing extends agreement with Jeremy Lutito, signs Jon Class under new JV partnership

  Today, Concord Music Publishing announced that they have extended and expanded their existing agreement with GRAMMY-nominated producer, songwriter, and multi-instrumentalist Jeremy Lutito. This worldwide publishing deal, effective immediately, includes Lutito’s full catalog and all future works and launches a new joint venture partnership, Mezzanine,...more

24 Apr 2024 | Press release

TuneCore Expands Music Publishing Services and User Experience to Aid Independent Songwriters

TuneCore, the leading independent development partner for self-releasing artists—owned by Believe, one of the world’s leading digital music companies—has rolled out a comprehensive suite of music publishing services to help independent songwriters increase their earnings in over 200 countries.   Andreea Gleeson,...more

24 Apr 2024 | Press release

Radio 2 in the Park 2024 to land in Preston

  Radio 2’s flagship annual live music event, Radio 2 in the Park, will take place this year in Moor Park in Preston, Lancashire on Saturday 7th and Sunday 8th September, as revealed this morning by Gaby Roslin on the Radio...more

24 Apr 2024 | Press release

Como No – The UK’s Leading Latin Music Promoter – Announces New Director Amid Major Changes To Organisational Structure

Elena Beltrami is appointed as new Director of Como No & La Linea Festival as Founder Andy Wood steps back and becomes a Non-Executive board member   Como No, one of the world’s foremost Latin music promoters, today announces a significant change...more

24 Apr 2024 | Press release

Liana Flores signs to Verve (US) and partners with Fiction (UK)

Releases highly anticipated new song ‘I Wish For The Rain’ Today, British-Brazilian artist Liana Flores is proud to announce that she is now signed to the iconic Verve Records (The Velvet Underground, Astrud Gilberto Kurt Vile, Arooj Aftab). Fiction Records (The...more

24 Apr 2024 | Press release

Amazon Music returns to Primavera Sound to exclusively livestream the festival to audiences around the world

Amazon Music and Primavera Sound join forces for the third consecutive year Music fans around the world will be able to tune in to the event from 30th May – 1st June Primavera Sound will be broadcast in Spanish and English on the Amazon...more

24 Apr 2024 | Press release

Black Lives in Music - Government ‘Falling Short’ in Helping to Protect Women in the Music Industry

UK Government ‘Falling Short’ in Helping to Protect Women in the Music Industry Harassment and Discrimination Allowed to Continue After Government Rejects Recommendations of the Misogyny in Music Report BLiM & CIISA amd more respond to the Government’s inaction CIISA cite BLiM's new...more

24 Apr 2024 | Press release

Symphonic Distribution Hires Stephen Nightingale to Lead A&R and Business in Canada

  Symphonic Distribution, a leading music technology and services company for independent labels, managers, and artists, has hired music industry veteran Stephen Nightingale as Vice President, A&R and Business Development, Canada. Reporting to Symphonic’s Chief Creative Officer, Randall Foster, Nightingale will bring his...more

24 Apr 2024 | Press release

Rock icon Dan P Carter joins Spinefarm as Director of Artist Development

Key appointments also made across UK Marketing Team Spinefarm Music Group, one of the most successful and best-known rock labels in the world, has announced a major global hire alongside a new UK marketing team. Dan P Carter, the longtime curator of...more

24 Apr 2024 | Press release

Park Avenue Artists Expands Booking Division

New York multihyphenate agency signs new talent, brings on booking co-director in ongoing push to create a new model for arts agencies and management.  Park Avenue Artists has expanded both its artist roster and its executive team in its booking division....more

24 Apr 2024 | Press release

Meet Unisound: The ultimate matchmaker between sample buyers and sellers

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24 Apr 2024 | Press release

Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Universal Music France and producer Binetou Sylla form strategic relationship to lead Def Jam Africa, focusing on further developing French-speaking regional artists globally    Universal Music France (UMF), a division of Universal Music Group (UMG), the world leader in music-based entertainment, today...more

24 Apr 2024 | Press release

BPI CEO calls on music industry and government to unite around 5 key priorities to support human artistry and sustainably promote British music

  Focus on talent & education, fan engagement & innovation; and sustainability; Keynotes from Ed Newton-Rex, Fay Milton, Louis VI, and Thangam Debbonaire MP, Shadow Secretary of State for DCMS. Panel contributions including by Rebecca Allen (EMI Records), Elton Jackson (Sony Music UK), Vabyanti Endrojono-Ellis...more

24 Apr 2024 | Press release

The Independent and Music Venue Trust launch major new initiative to support UK grassroots music venues

Main Stage will be led by Music Editor Roisin O’Connor alongside the Music Venue Trust 12 venues around the UK to be recognised over the next yearEach venue to receive editorial coverage and a free ad campaign on The Independent The Independent...more

23 Apr 2024 | Press release

Sony Music Publishing Nashville Signs Randall King to Global Deal

  Sony Music Publishing Nashville today announced the signing of West Texas native Randall King, celebrated by Holler as “the genre's neo-traditional figurehead,” to a global publishing agreement.  King has emerged as one of today’s most promising new voices in country music, amassing over...more

23 Apr 2024 | Press release

Nominations announced for the Ivors with Amazon Music 2024

Sampha and Yussef Dayes lead the way with two nominations each Composer Daniel Pemberton also receives two nominations across the screen categories  RAYE, CMAT, Yussef Dayes, Lankum and Sampha in the running for Best Album Jungle, The Japanese House, Jazzy and Kenya Grace...more

23 Apr 2024 | Press release

The Great Escape announces full conference line-up and schedule

NEW SPEAKERS INCLUDE WIRE'S COLIN NEWMAN, IZZY BEE PHILLIPS (BLACK HONEY) AND APPLE MUSIC HOST DOTTY    Today The Great Escape has announced the full line-up and schedule for its UK-leading music industry conference, returning to Brighton from Wednesday 15th to Saturday...more

23 Apr 2024 | Press release

FAC boost their community with 20 new Artist Ambassadors

FAC boost their community with 20 new Artist Ambassadors including Duran Duran, Nia Archives, Girli, Elkka, English Teacher, Guvna B, OneDa and Alt-J's Gus Unger-Hamilton The new cohort means more than 140 artists have agreed to act as Ambassadors for the...more

23 Apr 2024 | Press release

Fairground Attraction partners with Absolute for first album in 35 years

The band’s 1988 hit Perfect was a chart topper in the UK and around the globe.   Eighties neo-skiffle band Fairground Attraction have partnered with Absolute Label Services after reuniting for the first time in 35 years. Absolute will power the marketing, promotion,...more

22 Apr 2024 | Press release

BPI to host ‘In Tune With Tomorrow’

Monday 22nd April 2024, Waterloo Leake Street  Future-facing conference on how the recorded music industry can support talent and enable creativity for a more sustainable future * * * * * * * YolanDa Brown OBE DL in conversation with BRIT School’s Stuart Worden...more

22 Apr 2024 | Press release

AIM and the BPI appoint Creative Zero’s Roxy Erickson to lead next phase of Music Climate Pact

Funding provided through partnership between AIM and creative industries climate charity, Murmur Erickson to work closely with Pact’s stakeholders to deliver outcomes to benefit the entire music industry AIM (The Association of Independent Music) and the BPI (British Phonographic Industry) have appointed...more

22 Apr 2024 | Press release

Leading European PR agencies unite to form PR:E

- an innovative network providing consultancy for popular culture clients & brands   PR:E is a brand new network of award-winning PR agencies from Belgium (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón), and the UK...more

22 Apr 2024 | Press release

Bella Figura Music acquires Rak Publishing

Agreement Includes Classic Songs by Hot Chocolate, Suzi Quatro, Steve Harley, Kim Wilde, Joan Jett & more   Bella Figura Music, the independent music publisher and record label founded by Alexi Cory-Smith and Neelesh Prabhu in 2022, has announced the acquisition of...more

25 Apr 2024

  • Spotify talks growth, bundle royalties and short-video plans (see Digital)

24 Apr 2024

  • BPI CEO calls on music industry and government to unite around 5 key priorities to support human artistry and sustainably promote British music (see News)

23 Apr 2024

  • Hipgnosis Song Management fires back at Songs Fund board (see Business)

22 Apr 2024

  • Blackstone bid for Hipgnosis receives backing from board (see Business)

  • Taylor Swift’s new album breaks Spotify records (see News)

  • Independence - what’s up with that BPI press release about 2023 music consumption? (see Comment)

19 Apr 2024

  • Creator Remuneration Working Group meet for the first time (see News)

  • Concord's takeover of Hipgnosis (see Analysis)

18 Apr 2024

  • Concord set to acquire Hipgnosis Songs Fund (see Business)

17 Apr 2024

  • Is the music industry gaslighting artists? (see Comment)

16 Apr 2024

  • BPI’s new Yearbook highlights an independent sector growing for a sixth consecutive year (see Reports)

  • Can’t cross the moat? Walk around it. (see Comment)

15 Apr 2024

  • The conversation around Fandom needs to change (see Opinion)

  • Viagogo: Carrying on ticketing, despite the controversy (see News)

12 Apr 2024

  • Taylor Swift songs return to TikTok (see Digital)

  • Spotify plans new remixing tools for the TikTok generation (see Digital)

  • Is Spotify plotting a largescale push into short-form video? (see Digital)