- Pioneering deal between Better Noise (formerly Eleven Seven Label Group) and FUGA fully integrates marketing and distribution activities for strategic global approach

- Strategic Integration demonstrates FUGA’s offering working at scale with a global major indie


FUGA, the leading technology and services company for rightsholders, has ramped up their partnership with Better Noise Music to establish a unique global distribution and marketing platform that allows for customized strategy and full independence.

The move sees Better Noise and FUGA fully partner across DSP marketing and distribution enabling releases to be serviced maximizing each party’s strengths, whether by DSP, territory or genre. To achieve the best results, the arrangement also enables Better Noise to tailor their DSP deal approach as required.

The partnership enables the New York-based artist development company to realize full supply chain independence, demonstrating that independent record labels can compete in the global growth of the industry.

Fully moving over to FUGA after five years of operating under a basic label software fulfilment agreement, this partnership demonstrates what is possible with FUGA’s unique offering and product suite, operating at scale.

Better Noise founder and CEO, Allen Kovac, said: “Over the last three years we have been averaging growth of 50 percent per year. Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services.”

FUGA CEO, Pieter van Rijn, added: “Allen has always been a pioneer in his ability to reimagine the status quo and our strengthened partnership with Better Noise is testament to that. FUGA is in a strong position to provide Better Noise with the tools and services to seize global opportunities in a way that works best for them.’

It’s been a privilege working with Allen and his team during the days of Eleven Seven and we’re pleased to be working with them more closely now as they embark on their new venture as Better Noise Music.”
In addition to the extensive rebranding, Better Noise new signings include Five Finger Death Punch, The HU, AWOLNATION, Atlas Genius, and many others.

Recent and upcoming releases being worked collaboratively include; Five Finger Death Punch’s 8th Album F8 and works from The Hu, AWOLNATION, Bad Wolves, Fire From the Gods, Bleeker and Cory Marks, Mötley Crüe’s release of Dr. Feelgood 30th anniversary edition, and feature film soundtracks.