LD Communications appointed as global PR agency for the Ivors 01 Feb 2023
WINNING AN IVOR NOVELLO IS ONE OF THE MOST PRESTIGIOUS ACCOLADES IN MUSIC GLOBALLY
LD Communications has been appointed to handle worldwide PR for The Ivors, one of the most respected music awards, which celebrates creative excellence by British and Irish songwriters and screen composers.
Tendering for the first time in 14 years, the live music and events specialists were successfully awarded the account after a competitive three-way pitch. The Ivors is the agency’s latest client in the award show space, joining celebrated events including The BRIT Awards, The Heavy Music Awards and ASCAP’s London Music Awards.
LD Communications has been briefed to highlight the importance of the craft of songwriting, with a particular focus on music and culture specialist publications with an international reach. Key moments include announcing the nominees on the 18th April and the winners at Grosvenor House in London on Thursday 18th May.
The account will be headed up by LD Communications Co-Owner and Managing Director, Doug Wright, reporting to The Ivors Academy’s Director of Membership, Marketing and Communications, Mark Taylor.
The Ivors are one of the most loved and respected moments in music. Presented to songwriters and screen composers for their creative achievements since 1956, each winner receives a hand-crafted Ivor Novello Award and joins a roll call of greats that includes Adele, Stormzy, Cathy Dennis, Annie Lennox, Amy Winehouse, Dave, Paul McCartney, John Lennon and Joan Armatrading.
Commenting on the appointment, Mark Taylor said: “After a competitive tender process we decided that LD are the right PR agency to bring The Ivors to new audiences across the globe by celebrating the craft of our incredible songwriters. Together, we will shine a brighter spotlight on their achievements.”
Doug Wright added: “We are so delighted to be working with The Ivors Academy team to help celebrate the success of some of the greatest songwriters in the world. Bringing fresh eyes to the campaign we aim to deliver a grassroots peer to peer celebration of songwriting and ensure that The Ivors cements its position as one of the most sought after music accolades in the world.”
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THE HEADLINES
Hipgnosis Song Management fires back at Songs Fund board (see Business)
Blackstone bid for Hipgnosis receives backing from board (see Business)
Taylor Swift’s new album breaks Spotify records (see News)
Independence - what’s up with that BPI press release about 2023 music consumption? (see Comment)
Creator Remuneration Working Group meet for the first time (see News)
Concord's takeover of Hipgnosis (see Analysis)
Concord set to acquire Hipgnosis Songs Fund (see Business)
Is the music industry gaslighting artists? (see Comment)
BPI’s new Yearbook highlights an independent sector growing for a sixth consecutive year (see Reports)
Can’t cross the moat? Walk around it. (see Comment)
The conversation around Fandom needs to change (see Opinion)
Viagogo: Carrying on ticketing, despite the controversy (see News)
Taylor Swift songs return to TikTok (see Digital)
Spotify plans new remixing tools for the TikTok generation (see Digital)
Is Spotify plotting a largescale push into short-form video? (see Digital)
AIM CEO Silvia Montello resigns for personal reasons (see News)
The techification of entertainment (and why it needs to reverse) (see Comment)
AI music startup Udio launches backed by artists and Instagram’s co-founder (see Digital)
Artists are seeing their music removed from DSPs for streaming fraud they didn’t commit (see Features)