Madelaine Napoleone named VP, Marketing at Warner Music Canada 24 May 2022
Madelaine Napoleone is set to join Warner Music Canada as its new VP, Marketing. She will be based in the company’s Toronto headquarters and report to Andy West, EVP and General Manager of Warner Music Canada.
Napoleone will join Warner Music from Universal Music Canada, where she worked for nearly 18 years, most recently serving as Senior Director of Marketing. Madelaine has overseen Canadian marketing campaigns for international superstars such as Justin Bieber, Machine Gun Kelly, Shawn Mendes and Taylor Swift. She has also been instrumental in building promotions for a number of Universal Music Canada’s domestic artists, including Bülow, Reve and Valley.
Madelaine Napoleone says: “I’m excited to be joining Warner Music Canada and being part of the next chapter of its evolution. I want to support the brilliant marketing team and help them focus on creative ideas, long-term strategies and artist specific goals. I can’t wait to get behind our new, expanding roster of artists and help them tell their stories.”
Andy West adds: “Madelaine has a track record of continual innovation, bringing creative solutions and strategic vision to artist projects. She understands how to build audiences for developing artists and help them tap into opportunities in our fast-moving and ever-evolving industry. Our artists will benefit hugely from her experience and expertise.”
Kristen Burke, President of Warner Music Canada, concludes: “Madelaine is widely respected by artists and industry partners and will be a vital part of our team as we reboot Warner Music Canada. She’s as passionate as we are about breaking Canadian talent and takes a collaborative approach to make this happen. We can’t wait to welcome her to the team.”
Napoleone first joined Universal Music Canada in 2004, when she started as an Electronic Media intern. She worked her way up through the ranks and was appointed as Senior Director of Marketing in 2021.
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THE HEADLINES
Concord set to acquire Hipgnosis Songs Fund (see Business)
Is the music industry gaslighting artists? (see Comment)
BPI’s new Yearbook highlights an independent sector growing for a sixth consecutive year (see Reports)
Can’t cross the moat? Walk around it. (see Comment)
The conversation around Fandom needs to change (see Opinion)
Viagogo: Carrying on ticketing, despite the controversy (see News)
Taylor Swift songs return to TikTok (see Digital)
Spotify plans new remixing tools for the TikTok generation (see Digital)
Is Spotify plotting a largescale push into short-form video? (see Digital)
AIM CEO Silvia Montello resigns for personal reasons (see News)
The techification of entertainment (and why it needs to reverse) (see Comment)
AI music startup Udio launches backed by artists and Instagram’s co-founder (see Digital)
Artists are seeing their music removed from DSPs for streaming fraud they didn’t commit (see Features)
Is there any room for fantasy in pop music these days? (see Features)
Warner Music declines to bid for Believe (see Business)
Napster dispute with photographer puts the spotlight on industry’s artwork deals (see News)
TikTok reports small businesses drove $600m in revenue for the music and entertainment industry in 2023 (see Reports)