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- Reactional Music chooses Tuned Global as its music backend provider
- Tuned Global music APIs and content delivery solutions provide Reactional Music with advanced tools to manage its music catalogue
- Tuned Global’s Platform ensures game developers and gamers can search, curate and purchase all music with ease


Tuned Global, the leading B2B music streaming technology specialist, has announced a deal with Reactional Music, the world-first technology that allows real-time personalisation of soundtracks and music during gameplay.

Acting as the music backend provider, Tuned Global will power the delivery of worldwide rights-cleared music catalogue from rights holders, record labels and artists to the Reactional Music Box – Reactional Music’s global music delivery platform for games development and consumer markets.

Through its recent integration with Musiio, Tuned Global will also provide AI technology to deliver supercharged tagging of all music available to Reactional Music. Reactional Music’s patented Engine, coupled with Tuned Global’s Music APIs and Musiio’s music AI, will power a new era in music personalisation for gamers and a new era for music search, curation and acquisition for games developers.

Reactional Music enables any commercial or production music to become interactive around the gamer, changing the way gamers experience, interact with and enjoy music in games and virtual worlds, including the metaverse. Reactional Music’s Engine reacts to every movement in a game, making personalised music an integral part of a game for the first time.

“The team at Tuned Global realised early on that Reactional Music is doing something very new for gaming and were prepared to work with us on delivering a completely new type of music delivery platform for game developers. The Tuned Global tech stack meets our needs well and is also already integrated with some of the content, publishing and music partners we will be working with.

“Tuned Global’s integration with Musiio’s AI was also important to us as Musiio can enable a sophisticated near real-time curation service that supports the level of sophistication that is demanded from games developers and the world’s gamers,” said David Knox, President Reactional Music.

“Music in game is a hot topic and we are glad to be able to assist the music and gaming industries in working together. Reactional Music’s mission and technology are so unique, they are really solving a market pain point by bringing a level of personalisation and engagement to games via music. Tuned Global is really excited to add its layer of music streaming technology to Reactional Music’s patented Engine to rewrite the rules for music and video games together,” added Con Raso, Tuned Global Managing Director.


Reactional Music is opening up a new commercial era for music rights holders and games businesses to work together with music available for in-game purchase for the first time. Curation and personalisation of music in video games will also deliver new levels of partnership across not only licensing, but A&R, music discovery, promotions and marketing.

The games market in 2021 generated total revenues of $180.3 billion and is expected to grow to $218.8 billion by 2024. While in-game purchases represented 74% of the total revenue in 2020, currently music still accounts for $0 of in-game purchases.

Reactional Music’s technology is already in use at Stockholm’s Avicii Experience museum powering a new generative music version of ‘Hey Brother’. Reactional Music is currently piloting five development projects ahead of launch. Its realtime music generation technology was also recently used in the VR title ‘Garden of the Sea’.

Reactional Music’s platform with Tuned Global’s music technology will be live in Q1 2023, initially delivering music and sound for games developers. A B2C roll out for all gamers will follow shortly thereafter.

28 Mar 2024 | Press release

Ostereo expands team and music catalogue with new hires and signings

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28 Mar 2024 | Press release

Nadia Khan appointed as Chair of EarthPercent

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28 Mar 2024 | Press release

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28 Mar 2024 | Press release

Taylor Swift, SEVENTEEN and Morgan Wallen top IFPI Global Album Charts

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28 Mar 2024 | Press release

Wise Music Group sign Portico Quartet

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28 Mar 2024 | Press release

Universal Music Group and Spotify Expand Strategic Relationship

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28 Mar 2024 | Press release

IMS Ibiza 2024 - Full Summit Program Announced

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27 Mar 2024 | Press release

Jordan Rakei announced as the inaugural ‘Artist In Residence’ at Abbey Road Studios

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27 Mar 2024 | Press release

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27 Mar 2024 | Press release

Jarvis Cocker and Darcus Beese OBE among keynote speakers revealed for the Great Escape Conference

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27 Mar 2024 | Press release

PPL pays out £18.8 million of international revenue in Q1 distribution

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26 Mar 2024 | Press release

TCE Presents & Broadwick group announce partnership

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26 Mar 2024 | Press release

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26 Mar 2024 | Press release

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26 Mar 2024 | Press release

Loop.Fans launches Web3 Music Awards - Helping Emerging Artists Grow through AI and Blockchain Technology

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26 Mar 2024 | Press release

GENIE (Gender Equality Networks in Europe) Project Launch

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26 Mar 2024 | Press release

Teddy Swims signs to Warner Chappell Music

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26 Mar 2024 | Press release

So.Co Image of Music Awards 2024 winners announced

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26 Mar 2024 | Press release

Concord Music Publishing signs legendary soul singer and songwriter William Bell

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26 Mar 2024 | Press release

Grassroots music inquiry - FAC comment

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26 Mar 2024 | Press release

Bruce Springsteen to become a Fellow of the Ivors Academy

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26 Mar 2024 | Press release

The Radio Academy announces nominees for ARIAS 2024

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26 Mar 2024 | Press release

Hybe and Universal Music Group announce new global alliance

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25 Mar 2024 | Press release

Rewind and Fast Forward: Keychange announces Impact Evaluation Report

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25 Mar 2024 | Press release

Calling All Music Creators! UK Music Needs Your Help

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25 Mar 2024 | Press release

AIF statement on Shindig Festival closure

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25 Mar 2024 | Press release

Royal Albert Hall’s songwriter showcase goes national

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25 Mar 2024 | Press release

FKP Scorpio UK & Communion Presents announce formation of Communion One

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21 Mar 2024 | Press release

Turn on, tune in, rock out: introducing the UK's newest music television destination - Staccs TV

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21 Mar 2024 | Press release

Yolanda Brown breaks a Guinness World Records title

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28 Mar 2024

  • Is the US too reliant on paid subscriptions? (see Analysis)

27 Mar 2024

  • Misogyny, sexual discrimination and harassment are still everyday problems for female musicians (see Reports)

26 Mar 2024

  • Believe's board asks Warner Music Group to make acquisition offer (see Business)

25 Mar 2024

  • Why are IFPI & MIDiA’s 2023 revenue figures so far apart? (see Analysis)

22 Mar 2024

  • IFPI: Global recorded music revenues grew 10.2% in 2023 (see Reports)

  • How have one-hit wonders changed over time? (see Analysis)

21 Mar 2024

  • TikTok: MPs raise concerns about UK ownership (see News); AI ambitions (see Digital); UK Artist Playbook (see Reports)

20 Mar 2024

  • The composer with 650 different names identified as Sweden’s most-listened-to artist on Spotify (see Digital)

19 Mar 2024

  • Recorded Music Market report shows 9.8% growth in 2023 (see Reports)

  • Spotify updates its Loud & Clear website with 2023 data (see Reports)

  • Murmur launches with pledges to drive change in environmental solutions (see News)

18 Mar 2024

  • Global music revenue continued to rise in 2023. So why are some music organisations sounding the alarm? (see Comment)

15 Mar 2024

  • Can Sweden keep its edge in the music industry? (see Features)

  • Industry welcomes Labour Party's pledges to the music sector (see News)