Record Store Day x Taylor Swift – UK vinyl sales have their best week in 30 years 01 May 2024
The combination of April 20th’s Record Store Day and the release of Taylor Swift’s The Tortured Poets Department meant vinyl sales last week enjoyed their highest weekly total in 30 years, according to analysis by digital entertainment and retail association ERA.
Data from the Official Charts Company show 269,134 vinyl albums and 37,656 vinyl singles were sold in chart week 17, making a total of 306,791. This is higher than in any week since week five 1994 when current statistics began.
Sales of vinyl copies of The Tortured Poets Department- many of them sold through independent record stores - accounted for just under a quarter (24.7%) of the week’s vinyl album sales.
Meanwhile sales of vinyl albums exclusive to independent record shops as part of Record Store Day accounted for an estimated 37.2% of the vinyl albums market.
Last week’s success for vinyl indicates that the format’s revival shows no sign of waning after 2023 marked its 16th consecutive year of growth. Four of the Top 10 biggest weeks for vinyl in the past 30 years have come in the past 12 months.
Kim Bayley, CEO of ERA, said it is no coincidence that vinyl should reach another high point in the week of Record Store Day, “Indie record shops were first to realise that the growth of streaming would paradoxically provide an opportunity for the most physical of physical formats,” she said, “and vinyl has sat at the heart of Record Store Day’s celebration of indie record shop culture since 2008.“
She said it was particularly appropriate that it was the combination of RSD and Taylor Swift which helped deliver the week 17.
“Taylor Swift has long been a supporter of indie record stores and served as Record Store Day’s global ambassador in 2022,” she said. “Her support has undoubtedly helped drive even more younger fans to indie record shops, helping sustain the stores which are one of the most vibrant elements of the music ecosystem.”
Highlighting the synergies between Ms Swift, vinyl and indie record shops, Taylor Swift titles led by The Tortured Poets Department account for the three top performing vinyl albums week of release since 1994.
TOP PERFORMING VINYL ALBUMS WEEK-OF-RELEASE SINCE 1994 |
|||
|
Title |
Artist |
Week 1 Vinyl Units |
1 |
The Tortured Poets Department |
Taylor Swift |
66,388 |
2 |
Midnights |
Taylor Swift |
61,948 |
3 |
1989 (Taylor's Version) |
Taylor Swift |
61,791 |
4 |
The Car |
Arctic Monkeys |
37,866 |
5 |
Harry's House |
Harry Styles |
36,041 |
6 |
Voyage |
Abba |
29,891 |
7 |
C'mon You Know |
Liam Gallagher |
29,558 |
8 |
Hackney Diamonds |
Rolling Stones |
27,371 |
9 |
Tranquility Base Hotel & Casino |
Arctic Monkeys |
24,478 |
10 |
Speak Now (Taylor's Version) |
Taylor Swift |
22,777 |
Source: ERA/The Official Charts Company
Earlier this year ERA revealed that the number of independent record stores in the UK had reached a 10 year high of 461.
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THE HEADLINES
Government says it will bring forward AI training rules (see News)
Music rightsholders reach their ‘or what?’ moment with AI (see Comment)
Analysis of yesterday's Rajar Q1 2024 results (see Media)
How the music industry is in a new age of arrogance (see Opinion)
Rajars Q1 - commercial radio on the rise (see Media)
Musicians share stories about struggling to make ends (see Features)
Proper enters new era (see Business)
A perspective on the health of the UK's live industry (see Features)
Why Penske bought all the media companies (see Podcasts)
MPs call for arena ticket levy and tax relief to stem tide of grassroots music venue closures (see News)
Spotify reveals streaming royalties data for UK (see Digital)
Apple’s soul-crushing iPad Pro advert: Who thought this was a good idea? (see Bigger Picture)
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