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The market for sample packs is more saturated than ever–forcing modern sample libraries to make and market their sounds and leaving buyers to sift through endless sounds to find exactly what they are looking for. 

That’s why Unisound created a platform that lets creators with sample libraries focus on making music and takes care of the rest–providing an open marketplace to sell sound packs, beats, and presets directly to producers and artists. Through its AI-powered Smart Search, deep sales insights, and social features, Unisound powers creative growth, collaboration, and control.

Unisound gives sellers on the marketplace complete control to set the prices of their uploads and even licensing terms, allowing them the option for exclusive releases with limited supply. While competing marketplaces charge high fees or pocket 50-70% of a sample creator’s revenue, Unisound believes in rewarding sample creators’ merit–the platform retaining only 15% of sales.

The marketplace also utilizes a data-driven approach to help sample libraries and creators tailor their offerings to meet the demands of their market more effectively. Unisound’s customer insights break down customer demographics to reveal what they like and what sells best, and AI Sales Optimization helps customers find what they need within seconds, rather than scrolling through a sample library for hours.

Unisound’s Smart Search allows artists and producers to simply describe the sound they are looking for. The AI-powered search engine then finds the perfect match with its detailed metadata algorithm, similarity success rates, and playlist integrations. This eliminates the need for sample libraries to run expensive and often ineffective marketing campaigns. 

These discovery and social features, as well as the intuitive sales analytics and insights Unisound offers, have won over individual sample creators as well as several independent labels and sample libraries like Soundmorph, Ghost Samples, and The Sample Stop.

Co-founder Gregorio Torres began his creator journey at just 12 years old when he started producing music. Now an accomplished producer, engineer and songwriter, Gregorio has been credited by renowned artists such as Kanye West, 808 Mafia, and Timbaland, as well as for Netflix originals like 'Tick, Tick... BOOM!'. Throughout his decade of work in the music industry, he noticed a lot of creators shared the same struggles when it came to getting music into the right ears.

“Today, there is an endless supply of great sample libraries and talented producers creating sound packs, but the market is so crowded that both sellers and buyers struggle to find each other. It’s a very tangled market; they just need someone to untangle it for them and help them reach their goals,” says Torres. “Using our advanced sales analytics and insights, Unisound can help sample libraries reach the right creators who are looking for the exact sounds they offer.”

Gregorio began building Unisound as the final project for his entrepreneurship program at Berklee College of Music. Before long, he called on co-founder Andres Ginebra, his old friend and robotics team co-captain from high school. Andres, who studied Data Science at Georgia Tech, brought deep AI expertise, which he had gained from his time as AI Engineer at Procter and Gamble, to Unisound that–combined with Gregorio’s first-hand understanding of the creator experience–resulted in a collaborative space that allows artists to focus on making music without the stress of marketing their work.

More than just a repository or traditional simple sample library, Unisound is an active community. By enabling users to message, post, share, and use playlists, Unisound focuses on building a collaborative collective around music creation. 

“Most music creators hate managing their marketing, sales, legal, or pretty much anything that isn't creating music. Unisound completely takes care of everything and leaves our customers with more time and energy to stay in their creative flows,” says Unisound Co-Founder Andres Ginebra. “We hope to empower the entire community of music creators by making it extremely easy for anyone to monetize their talent.”

03 May 2024 | Press release

Stormzy and Adidas announce #Merkyfc HQ: a new multi-purpose centre providing opportunities for Londoners across football, music & gaming

  #MerkyFC HQ, which is located in Stormzy’s home borough of Croydon, will be a centre of opportunity for young people in the local community and beyond – providing facilities for them to explore their interests in football, music, and esports,...more

03 May 2024 | Press release

Steve Redmond to step down as BMG Global Head of Communications

BMG EVP Global Corporate Communications Steve Redmond is to step down from the company after 12 years. The highly-regarded communications leader and media advisor has shaped the company's image and helped define its positioning over a period during which its revenues have more...more

02 May 2024 | Press release

It’s official! Fleetwood Mac’s Rumours is vinyl’s Greatest Hit

The Official Chart Company chart puts the legendary band at Number 1 in a countdown of this century’s best-selling vinyl from the 1970s, 80s and 90s   In a brand-new Top 40 from the Official Charts Company, Fleetwood Mac’s Rumours takes the top spot in...more

02 May 2024 | Press release

Sony Music Group artists and songwriters unite in campaign to boost youth voter turnout for EU elections

Backed by European artists and songwriters, Sony Music Group’s ‘YOUR VOICE, YOUR POWER, YOUR VOTE’ campaign launches across the European Union in multiple languages   Sony Music Group today announced the launch of YOUR VOICE, YOUR, POWER, YOUR VOTE – A non-partisan campaign to encourage voter...more

02 May 2024 | Press release

Audio AI expert Ircam Amplify unveils groundbreaking software to identify AI-generated tracks

First of its kind independent tool brings greater transparency on AI music to the global music industry   Ircam Amplify, the global leader in technology solutions that analyse, process and edit audio, today launches its innovative AI-Generated Detector tool to empower record...more

02 May 2024 | Press release

NME Marks Year of Championing Emerging Talent with London Celebration Alongside Outernet

The Cover Turns 1: NME Marks One Year of Championing Emerging Talent On The Cover with a Month of Celebrations, Including Parties in London and Singapore Parties Hosted at Dawsons on Iconic Denmark Street in Collaboration with Outernet London, and at...more

02 May 2024 | Press release

OpenPlay Teams with Stem to Expand Direct Delivery Service for Seamless Music and Video Distribution

  OpenPlay Inc., provider of the music industry’s leading platform for asset and catalog management, is expanding its Direct Delivery offering by teaming up with Stem, widely-known for its comprehensive distribution offering, including artist-development services and data-driven insights exclusive to its curated...more

02 May 2024 | Press release

Songkick enters strategic partnership with Shoobs

Songkick, the leading concert discovery app, has teamed-up with Black music and culture ticketing and marketing company Shoobs. The deal will see Songkick list and promote Shoobs' events to its 155 million fans through its app, website and eCRM. The...more

02 May 2024 | Press release

Universal Music Group and TikTok Announce New Licensing Agreement

  Universal Music Group, the world-leader in music-based entertainment and TikTok today announce a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok's billion-plus...more

02 May 2024 | Press release

Audio Technology Startup RoEx Wins £1/4 million Grant From Innovate UK

Awarded maximum funding in competition for AI development projects to strengthen UK music sector Queen Mary spin-out aims to unlock new creative and commercial opportunities for creators, producers and rightsholdersFunding will power R&D for first-of-its-kind tool, ProStyle, allowing engineers to licence...more

02 May 2024 | Press release

The Isle of Wight Festival Exhibition ‘EXPERIENCE 25’

Coming to Newport this summer!  From June 3rd to July 29th.   Did you know that this year is the 25th Isle of Wight Festival?  Yes, it’s the 22nd Isle of Wight Festival since 2002 when John Giddings brought the famous Festival back to the Island,...more

01 May 2024 | Press release

MPs Demand New Law To Stop AI Firms Deceiving Music Fans As Exclusive Poll Reveals Huge Public Support For Action

  MPs want new legislation to ensure the public are not duped by deepfakes or unknowingly listening to AI-generated music.   A new report today urges policymakers to protect music creators from "theft" of their work and fans from being "ripped off" by...more

01 May 2024 | Press release

Introducing Beats Solo Buds: Looks Tiny, Sounds Huge

Beats also launches the next generation of its bestselling headphone, Beats Solo 4Beats today announced the expansion of its bestselling product family with the all-new Beats Solo Buds true wireless earphones and the next generation of its most popular headphones,...more

01 May 2024 | Press release

Jess Glynne receives BRIT Billion Award

Award presented following the release of her new album ‘JESS’  Jess Glynne has become the latest artist to receive a BRIT Billion Award celebrating one Billion streams in the UK.   She receives the award from the BPI - the representative voice for the...more

01 May 2024 | Press release

dArKMode Become First UK Artists to Release Album on South Korean KiT Format

“We come from the darkness and shall remain in it” Goes to #1 On New Chart   UK based duo dArKMode have become the first British artists to release an album on groundbreaking South Korean music format, KIT, which has already enjoyed...more

01 May 2024 | Press release

Record Store Day x Taylor Swift – UK vinyl sales have their best week in 30 years

The combination of April 20th’s Record Store Day and the release of Taylor Swift’s The Tortured Poets Department meant vinyl sales last week enjoyed their highest weekly total in 30 years, according to analysis by digital entertainment and retail association ERA.  Data from the...more

01 May 2024 | Press release

Open Call for European Artists to Showcase at ESNS 2025

Starting today, applications to showcase at ESNS (Eurosonic Noorderslag), the key exchange for emerging European music, are open for all European artists at ESNS.nl From 15 to 18 January 2025, ESNS will host around 40,000 enthusiastic music fans and professionals in Groningen, the...more

01 May 2024 | Press release

The Council Of Music Makers statement on the publication of the APPG On Music report

The Council Of Music Makers statement on the publication of the APPG On Music report 'AI And The Music Industry - Master Or Servant': “We are grateful to the APPG for this report, which provides a helpful framework for government. AI...more

01 May 2024 | Press release

The John Lennon Estate partners with the consciousness-shifting app Lumenate for release of 'Mind Games' Meditation Mixes

NEWLY, RADICALLY REIMAGINED MIXES, CREATED FROM JOHN LENNON'S CLASSIC SONG, 'MIND GAMES' PAIR WITH SMARTPHONE FLASHLIGHT FOR A DEEPLY IMMERSIVE LIGHT SEQUENCE TO DELIVER A MEDITATIVE AND PSYCHEDELIC EXPERIENCE LAUNCHES TODAY, 1st MAY, FOR MENTAL HEALTH AWARENESS MONTH Today (1st...more

01 May 2024 | Press release

Morrissey Blasts TUI for Being the Last Major Travel Provider to Profit From Cruelty to Marine Animals

Following his support of PETA’s campaign that led Jet2holidays to cut ties with cruel marine parks, long-time PETA supporter, musician, and activist Morrissey sent an urgent letter to TUI Managing Director Andrew Flintham calling on him to follow suit and drop facilities that keep...more

01 May 2024 | Press release

Beatport Evolves Beatportal Into Community Driven Hub To Bring Fans Closer to Creators

For the last five years, Beatport, the global leader in music for DJs, producers, and their fans, has expressed its vision to the global dance music community via its news and culture website Beatportal, establishing the site as an essential...more

01 May 2024 | Press release

AWAL promotes Will Hunt to Vice President of A&R

Will Hunt has been promoted to the role of Vice President of A&R at AWAL. Reporting to Matt Riley, Managing Director in AWAL’s London office, Will will continue to lead in the development of AWAL’s burgeoning and diverse roster.   Since joining...more

01 May 2024 | Press release

Primary Wave’s Mindful Soundscape Imprint emeraldwave by Green Hill Announces Partnership with Pioneering Sound Wellness Company Endel

Today, Primary Wave’s nurturing lifestyle brand emeraldwave by Green Hill and sound wellness company Endel are announcing a new partnership. Endel will reimagine releases from emeraldwave by Green Hill’s illustrious and wide-reaching artist catalog into soundscapes for sleep, focus, and relaxation to promote positive...more

30 Apr 2024 | Press release

Tracklib transforms its service for music makers as it launches brand new offering Sounds

Sounds will sit alongside Tracklib’s vast song sample library, allowingartists to add an array of one-shots and loops to their music - all fullyroyalty-free   Tracklib, the pioneering music sampling service, is excited to announce Sounds, a massive step forward in the...more

30 Apr 2024 | Press release

New initiative Lila boldly charts a new path for South Asians in the UK music industry

Lila (Sanskrit: divine play) is a newly launched initiative designed to reshape the equities of South Asian participation in the UK music industry and bridge the gap in representation and support. It was launched in partnership with the Center for Music...more

30 Apr 2024 | Press release

Max Richter and White Lotus composer Cristobal Tapia de Veer join final lineup for The Other Songs Live

OTHER ADDITIONS INCLUDE: HOHNEN FORD | ROMAYA | DOT MAJOR | SHELLY PEIKEN  COMPLETING THE LINE-UP FOR ONE OF THE WORLD'S BIGGEST CELEBRATIONS OF SONGWRITING    Songwriting celebration and music charity event The Other Songs Live has announced a string of esteemed composers and songwriters to...more

30 Apr 2024 | Press release

IMRO partners with music tech company Audoo to amplify public performance royalty distributions in Ireland

Partnership strives to enhance the reporting of music usage by businesses in Ireland, ensuring music creators receive fair compensation. This rollout of Audoo Audio Meters™ bolsters Audoo's global expansion, and mission to revolutionise public performance royalties for music creators, licensees and businesses. The...more

30 Apr 2024 | Press release

The MMF and YouTube Music unveil Accelerator’s class of 2024

    18 talented independent music managers join the 6th edition of our groundbreaking funding and training programme   In total, Accelerator has now supported over 130 UK-based music managers to develop sustainable businesses and participate in an extraordinary network of entrepreneurs Accelerator alumni represent...more

30 Apr 2024 | Press release

Music education charity Awards for Young Musicians becomes Young Sounds UK

  Over 25 years, Awards for Young Musicians has worked with more than 5,000 young musicians from low income families Applications for help from young people have increased threefold over the past five years Under its new identity, Young Sounds UK will continue...more

30 Apr 2024 | Press release

Brighton Music Conference Release Full List of Exclusive Pod Parties and Events

BRIGHTON MUSIC CONFERENCE ANNOUNCE FULL LIST OF POD PARTIES AND EVENTSA GUY CALLED GERALD, CARY WILFORD, CRAZY P, DEGS, EROL ALKAN, FUNK D’VOID, FLAVA D, JUST HER. MR C, SAYTEK, SOLAH, TERRY FRANCISThe award-winning Brighton Music Conference (BMC), the UK’s...more

03 May 2024

  • Music fandom’s future (and its existential crisis) (see Comment)

  • Can anyone learn to be a top songwriter? (see Features)

02 May 2024

  • We must ensure AI is the music industry's servant, not its master (see Comment)

03 Apr 2024

    02 Apr 2024

      01 May 2024

      • New law should ban AI deepfakes of music stars, MPs say (see News)

      • When does our taste in music stagnate? (see Analysis)

      30 Apr 2024

      • Billboard’s 2024 International Power Players revealed (see News)

      29 Apr 2024

      • Hipgnosis board recommends new $1.6bn bid from Blackstone (see Business)

      26 Apr 2024

      • Should the state step in to save our live music scene? (see Features)

      • Gary Roden exits Co-op Live following troubled venue launch (see News)

      25 Apr 2024

      • Spotify talks growth, bundle royalties and short-video plans (see Digital)

      24 Apr 2024

      • BPI CEO calls on music industry and government to unite around 5 key priorities to support human artistry and sustainably promote British music (see News)