Merlin & Audiomack Announce Strategic Partnership to Amplify Independent Music 19 Apr 2024
Merlin, the independent’s digital music licensing partner, is pleased to announce a strategic partnership with Audiomack, the artist-first music streaming platform that empowers artists to reach and engage with fans worldwide. This collaboration marks a significant step forward in enhancing the presence and impact of independent music around the globe.
This indie-centric partnership helps Merlin’s dynamic membership gain access to Audiomack’s global audience of engaged listeners, thereby expanding the digital footprint of Merlin members’ high quality music. The agreement also includes Audiomod, Audiomack’s innovative new tool that allows fans to customize their listening experience in unique ways by selecting pre-set filters such as sped up, slowed down, nightcore, and daycore, or by creating their own custom listening filters. These features allow for users to customize their on-platform experience via licensed content, and provides a legitimate alternative to the prevalence of unlicensed content that continues to make its way onto platforms.
“Through Audiomack’s partnership with Merlin, we're not just amplifying independent music—we're revolutionizing how artists connect with their fans and how fans listen to their music,” said Dave Macli, CEO, Audiomack. “Merlin members can now claim their artists' Audiomack accounts to send messages to their fans, and, using Audiomod, those fans can listen to their favorite artist’s music in a brand new way.”
Jeremy Sirota, CEO of Merlin, commented on the partnership: “We are excited to embark on this journey with Audiomack, a platform that shares our passion for amplifying the voices of independent artists. This partnership is a testament to our ongoing mission to open new doors for our members, offer unparalleled opportunities to recording rights holders, and further enrich the global music ecosystem.”
This collaboration with Audiomack underscores Merlin's strategic approach to expanding the digital footprint of independent music by partnering with platforms that prioritize artist visibility and fan engagement. As the organizations embark on this partnership, they focus on fostering a relationship that delivers substantial value to Merlin's members and the artists they represent, and enhances Audiomack’s offering with a rich catalog of high-quality independent music.

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THE HEADLINES
We must ensure AI is the music industry's servant, not its master (see Comment)
New law should ban AI deepfakes of music stars, MPs say (see News)
When does our taste in music stagnate? (see Analysis)
Billboard’s 2024 International Power Players revealed (see News)
Hipgnosis board recommends new $1.6bn bid from Blackstone (see Business)
Should the state step in to save our live music scene? (see Features)
Gary Roden exits Co-op Live following troubled venue launch (see News)
Spotify talks growth, bundle royalties and short-video plans (see Digital)
BPI CEO calls on music industry and government to unite around 5 key priorities to support human artistry and sustainably promote British music (see News)
Hipgnosis Song Management fires back at Songs Fund board (see Business)